This World Mental Health Day, we are proud to share the story of Will Simpson, who is honouring the memory of his cousin, Jim, through an extraordinary fundraising challenge in support of Royal Navy and Royal Marines Charity and Help Jim’s Story.
Jim was, in William’s words, the “unofficial focal point” of their family – a natural leader who brought people together in times of joy and difficulty. He was a pillar of strength for Will's parents after the premature loss of his cousin (Will’s sister), and someone with a sharp wit and warmth that made every family gathering brighter. You just knew if Jim was going to be there, it was going to be a great event full of laughter and shared stories. Tragically, Jim died from suicide five years ago. His loss continues to be deeply felt by family, friends, and colleagues.
He was a brilliant professional, a rock for others, and the life of the party. That’s why his death was so shocking – nobody saw it coming. It shows that mental health struggles can affect anyone, no matter how strong they appear.
Will Simpson
In Jim’s memory, this October Will is preparing to trek 60–70km across part of the Great Wall of China, a demanding five-day challenge that includes the infamous “Heavenly Staircase” – 10,000 stone steps. This will mark the fourth Wonder of the World he has visited, part of a personal mission to see all seven.
For Will, this journey is more than personal achievement:
I knew straight away that my fundraising would go to RNRMC and Help Jim’s Story. I’ve seen how much the charity has grown in recent years, supporting armed forces communities with vital mental health awareness and training. If the money I raise can help even one person, it’s worth it.
Will Simpson
So far, Will has raised almost £1,000 – surpassing his original £500 target. He hopes his challenge not only raises funds but also sparks more conversations around mental health.
When someone breaks a leg, everyone knows they need treatment and time to recover. Mental health should be no different. The more we talk, the more we break down the stigma.
Will Simpson
William’s reflections highlight an important truth: improving mental health isn’t only about fundraising or formal support. It’s also about the small, everyday actions we can take for ourselves and others.
Walking has been huge for my own mental health. But whether it’s a walk, a run, reading a book – whatever works for you – investing time in yourself is just as important as donating money.
Will Simpson
On World Mental Health Day, we celebrate William’s inspiring efforts, honour Jim’s memory, and recognise the vital work of Help Jim’s Story in supporting naval communities with mental health awareness.
If you would like to support William’s fundraising, you can visit his page here: William’s Fundraising Page
Need help now? please refer to our dedicated page here.
